Our eCommerce SEO Strategy
Our unique eCommerce optimization process is broken down into two phases: SEO eCommerce Audits, Consulting, Research AND Brand Building, Content Marketing, Conversion Rate Optimization. Each phase has its own unique key performance indicators (KPI) that allow us to fine tune your website and at the same time show you (our client) what’s working and what is not. So let’s dive into what each phase includes...
eCommerce SEO Audits (Phase 1)
Before getting into the actual marketing part of SEO, we need to make sure that your website is ready for it. This means that we will conduct a full technical SEO audit of your eCommerce website to identify and fix most if not all of the on-page SEO issues that can be preventing your site from reaching the top of page 1 in search engines.
Our Technical eCommerce Audits are designed to evaluate and fix the following:
- VISIBILITY ISSUES:
Page Errors, Redirects, Pages Blocked by Robots.txt, Malware
- META ISSUES:
Missing or Duplicate Page Titles and Descriptions
- CONTENT ISSUES:
Thin or Duplicate Content, Canonicalization, Topical Focus Issues
- LINK ISSUES:
Broken links, missing anchors and ALT texts, improper use of nofollow tags.
- IMAGE ISSUES:
Broken images, missing title and alt text.
- SEMANTIC ISSUES:
Missing, duplicated headers, Shema.org microdata implementation.
eCommerce Market Research (Phase-1)
The eCommerce Marketing Research helps identify who your target audiences are and what they search for when looking for your products online.
By conducting this analysis we are able to better understand which queries are most likely being performed by searchers who are further down in their decision making process and are closer to making a purchase.
- TARGET AUDIENCES:
Research and analysis of target demographics
- INTENT OF SEARCH:
Analysis of demographically targeted intent of search and decision-making process
- KEYWORD RESEARCH:
Keyword planning, analysis and identifying best keywords to target per page
- CONTENT IDEATION:
Social listening and competitive analysis for content topics
- CONVERSION RATES:
Historic data analysis, implementation of best practices, identify fears, uncertainties, and doubts (FUDs) to assist with conversions
eCommerce Brand Building, Content Marketing, Conversion Rate Optimization (Phase-2)
This part of our eCommerce optimization process is designed to increase your website’s overall authority which aids in achieving higher rankings for relevant keywords and thus driving targeted traffic to your website. Once your website is fully optimized (on-page SEO) and is compliant with eCommerce SEO best practices, it is ready for marketing. On a monthly basis our team of eCommerce experts will work on the following deliverables with the ultimate goal of increasing rankings and driving referrals to your site:
- CONTENT DEVELOPMENT:
Category and brand level page content rewrites, product page content curation and development. As well as content for your blog, which includes in-depth articles, infographics, influencer interviews and educational (how-to) articles.
- BRAND BUILDING:
Manual and targeted outreach to bloggers, writers, webmasters and journalists to generate powerful backlinks in the form of brand mentions and featured articles.
- ESTABLISHING EXPERTISE:
Contributing content and answering questions on “How-To” websites like Instructables.
- THIRD PARTY VALIDATION:
Generating real product reviews on third party review websites.
- CONTENT MARKETING:
Utilizing native and social advertising platforms to amplify winning content pieces from your blog (infographics, articles, interviews) to drive targeted traffic to your website.
- ECOMMERCE CONVERSION RATE OPTIMIZATION:
Weekly monitoring and recommendations based on best practices, A/B testing, data collected from Google Analytics and other tools.
- ECOMMERCE CONVERSION TRACKING:
Implementation, monitoring, and reporting.
- ONGOING TECHNICAL ECOMMERCE AUDITS:
Checking for errors, broken links, duplicate content and all other on-page ranking factors.
- GOOGLE SEARCH CONSOLE MONITORING:
Checking crawls, errors, impressions, CTRs, backlinks.