You don’t need another SEO company; you need a strategic partner. :)
When Enterprise SEO Solutions Are Necessary
Large organizations with large websites usually require enterprise SEO services. An enterprise SEO company executes the same basic SEO activities that apply to "regular" SEO, but with a big difference: Because of the large scale, size, and complexity of the client organization and the client's website itself, execution takes an entirely different, and much more sophisticated, form.
Many enterprise websites are massive in size. Often different sections of the site are managed by different autonomous divisions. Getting everyone to adhere to certain standards can feel like herding cats. Creating a unified strategy can be incredibly laborous. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant content.
Scalable Solutions for Big Organizations
Enterprise SEO is distinct from strategies that work for small businesses and mid-sized businesses.
Enterprises operate on a different playing field, competing for visibility among other large corporations with big budgets, and it takes a savvy team to compile a strategy that gets you the returns you want. Unfortunately, those team members aren’t generally available for hire on Monster.com. Very few SEO experts understand how enterprise SEO works, and even fewer are capable of working within your budget while still serving your overall marketing strategy.
When you outsource SEO to a reputable, experienced agency like ours, you’re getting expertise that’s near-impossible to find in the market today – and you’re getting us for a price tag that’s far lower than hiring your own in-house team.
A top SEO agency consists of the following areas of expertise: strategic planning, SEO copywriting, link-building campaigns, project management, and SEO strategy. You might think you should have experts who have worked in your industry previously. Hiring experts of sufficient status would easily run you a half-a-million tab right off the bat – before you’ve budgeted in their benefits, health care, and unemployment taxes. And all this cost is before this SEO team you’ve compiled has shown you what they can do. It’s a big risk to take for a team that’s never run a campaign together before.
Enterprise SEO Services Overview
A comprehensive website review to ensure best practices are implemented and opportunities are identified in a dossier.
Enterprise SEO campaigns have a multitude of moving parts on the agency end, the client end, and with outside entities such as the hosting service and publishing websites.
Content marketing that starts with your audience first; delivering your brand message in the right format, at the right time.
See More Return on Your Investment, Get More Out of Enterprise SEO
Our team is, quite simply, the best in the business. We know how to leverage your budget for maximum returns, and we’re able to lay out our strategy in advance so you know exactly what your investment in enterprise SEO services is going to deliver for your company. We’re not intimidated by big budgets or big ambitions – we’ve worked for companies like Westinghouse, and JB Hunt, and they’ve been ecstatic with the results we deliver.
We’re protective of our reputation as the top enterprise SEO agency, which means we invest quite a lot of money into keeping abreast of the constantly-changing search engine industry. Our team attends countless trainings, seminars, and programs to ensure they always know about the most innovative new strategies and the most recent data on how search engines prioritize rankings.
Armed with that staggering array of knowledge, we give them most current and accurate technologies to execute their enterprise SEO strategies. Just one more investment we make in our team – so that you don’t have to.
WHY ENTERPRISE SEO?
Companies that need enterprise SEO solutions have several things in common. Most are big brands with a massive following, but other factors also play into the equation. Here are the most significant attributes of enterprise SEO websites & organizations.
Size of the website. Managing SEO for a 500,000-page website requires completely different management techniques than what would apply to a 500- or 5,000-page website. Greater automation is required for creating and updating on-page content, META tags, URLs and on-site linking.
Complexity of the website. Websites that integrate with internal systems such as ERP and CRM, and include complex interactive functionality (such as customized e-commerce) require skilled back-end development contributions to facilitate SEO.
Global SEO needs. When a global company has different websites for different countries and/or languages, or when it has numerous local websites, SEO execution becomes exponentially more complex — for instance, for content creation, and for implementing keyword strategies that prevent having the company's websites cannibalize each other's rankings.
Multiple websites. When companies manage multiple websites, such as an e-commerce business that markets under several brands, SEO takes on much greater complexity, similar to how global companies are affected as noted above.
Branding guidelines/requirements. Stringent branding guidelines often complicate keyword targeting in on-site and off-site content, as well as with certain META data. Overcoming these challenges is an important part of the enterprise SEO agency's skill set.
Legal guidelines for copywriting. Similarly, large organizations often have legal guidelines that affect the SEO effectiveness of website content, the company blog, social media content and other off-site content. The enterprise SEO company must be able to understand the legal parameters and communicate them effectively to its internal team as well as to off-site partners.
Complex chain of command. When companies have several departments involved with SEO decision-making and/or execution, the enterprise SEO firm must have extremely strong campaign management skills to keep campaigns running on schedule and on budget. Internal department segmentation often causes resource availability issues, varying priorities, difficulty in obtaining inputs, and other challenges that create delays and continual shifts in SEO tactics.
IT control. Large organizations frequently do not allow outside resources — the enterprise SEO services provider, in this case — to make changes to their websites, CMS, or hosting service. This means the SEO company must have the ability to forge and maintain close relationships with the client's IT team — something that is easier said than done.
NOT ALL SEO AGENCIES CAN DELIVER ENTERPRISE SEO SERVICES
As has perhaps become obvious from the preceding list of enterprise SEO attributes, not all agencies can provide enterprise SEO solutions. Careful vetting is required to identify a partner capable of delivering results. Important items to consider:
Full-time staff versus reliance on freelancers. Enterprise SEO solutions require the involvement of many SEO specialists, including strategists, researchers, analysts, SEO technicians, copywriters, content marketers, designers, front-end developers and back-end developers. To maintain continuity, the SEO firm must have a staff with redundancy in key positions and completely under its control.
Sophisticated content marketing capabilities. For enterprise SEO, content creation and marketing are much more demanding than knocking out a few off-site blog posts every month. The enterprise SEO agency must be skilled in enterprise content management systems, building high-level relationships with publishers, creating content strategies, managing high-volume editorial calendars, copywriting, research, and editing.
For example, one large company we worked with had roughly 500 white papers on their website. The trouble was that each of these white papers was buried several directories deep within the site. There were few links from other pages of the white papers AND they were PDFs instead of plain HTML pages with a “download the PDF option.” PDFs, while index-able by search engines, are not nearly as easy to optimize as plain HTML pages.
Strong development capabilities. On-site optimization for an enterprise website requires front-end and back-end modifications that must be executed to perfection, either directly by the SEO firm or by the internal IT staff under its close direction. The SEO firm must have a strong grasp of Web design, HTML, CSS, JS/Ajax, JQuery, MySQL, Apache, and Linux, to name a few.
Strong campaign management. Enterprise SEO campaigns have a multitude of moving parts on the agency end, the client end, and with outside entities such as the hosting service and publishing websites. If the SEO campaign is not carefully and competently managed by a person highly skilled in project management, campaign execution will unravel.