Search Engine Optimization Services for Healthcare Organizations, Medical Practitioners and Health Content Portals for driving patients to your website.


Why SEO Matters for Healthcare Industry?

When consumers want health information the first place they turn is to a search engine like Google, Yahoo or MSN/Bing. In fact, seeking healthcare information is one of the most common online activities among Internet users of all ages (see Pew Research Center Study: Generations Online).

Healthcare SEO is key to reaching these users. Because so many people seek healthcare information on the Internet, there is a significant opportunity for organizations that employ search engine optimization (SEO) strategies to reach their target audiences. It also means that organizations who cannot be found in search engines are missing out on a huge opportunity to reach the very people who need them most. Whether you’re a specialty medical practitioner, a hospital, local clinic, nonprofit organization or a company serving the medical or pharmaceutical industries, if you’re in the business of healthcare it is imperative that your target audiences can find you online.

Healthcare SEO Services Overview

Healthcare SEO

Increasing your positioning at the top of search requires a persistent search engine optimization effort and a passion to outrank your competition for the medical services you provide.

Tailored Healthcare SEO strategy are designed to deliver the highly valuable search traffic you expect and require to your medical website.

Content Development

Red Penguin employs a team of in-house writers and editors to ensure that our content meets the highest standards of quality, readability, and organization. It’s properly optimized to appeal both to readers and search engines crawlers.

The result? No smoke, no mirrors. Just content that works.

Online Reputation

When prospective patients are searching online for your name and your practice, they will find something. Don’t let Yelp or some other review site deliver a message about you.

A strong SEO strategy will ensure that prospective patients find your website and receive your message as you intended it.


Red Penguin is a Healthcare Industry experience SEO agency providing SEO services for healthcare clients such as private hospitals, clinics and practices. We specializes in working with medical professionals and healthcare organizations of all types in order to identify the unique areas of healthcare terminology most relevant to your core demographic, and most effective to target with healthcare SEO. We guide you through a structured seo process designed to maximize results and ROI understands the sensitive issues surrounding the integration of an SEO campaign within an overall healthcare marketing strategy.

Considering the delicacy of a medical practice’s strategy, Red Penguin operates diverse channels to engage this specific target audience. We attribute value at each stage of the healthcare user journey towards conversion, this value being from attracting a prospective patient or booking an appointment, and we calculate our client’s ROI against all search channels including SEO.


Increase in online transactions


Revenue increase


Increase in organic traffic


Increase in mobile traffic

Effective Local SEO Solutions

Great Content Wins

Within a heavily regulated industry, we drive communications that are accurate, solution focused, and for the benefit of your clients.


Comprehensive: The more thoroughly your website covers a topic, the more valuable an educational resource it will be.That means not dodging the tough stuff. Provide the good, the bad, and the ugly because chances are that your competition can't or won't.


Relevant: A page devoted to a procedure should focus entirely on educating users about that procedure.Providing users with information they're looking for increases the odds they will contact your practice.

Timely: The best educational resources are updated routinely, reflecting new technologies, techniques, and even legislation. Providing such information will help to reinforce you as a knowledgeable and trustworthy authority figure.

Drive Patients To Your Door

A strong SEO strategy will ensure that prospective patients find your website and receive your message as you intended it.

Retain Your Existing Patients: Existing patients research, too. A random post on Facebook or a story on the nightly news could trigger one of your patients to go online in search of information about a procedure. Being found will help you retain such patients while piquing their interests in other services you provide. If you are not found, your competitors will be. Retain patients and prevent them from turning to your competitors for information.


Control Your Reputation: When prospective patients are searching online for your name and your practice, they will find something. Don’t let Yelp or some other review site deliver a message about you.


Inspire Trust In Refferals: Even patients that are referred to practices by people they trust go online to do research. These prospective patients want to know that the doctor or dentist they are considering is qualified and skilled.

Why Healthcare SEO?

grow your overall patient base

Considering 77% of healthcare consumers use a search engine to research health conditions and providers prior to scheduling an appointment, SEO services are a critical strategy to ensure your related content and services are highly visible in search results. Our exclusively healthcare-focused SEO services also help drive growth by sending more qualified traffic to your website(s).

There’s no need to invest in SEO services for your entire site if your immediate need is to improve visibility and growth of a specific service line. Red Penguin’s turnkey managed marketing service and our team of SEO experts go to work for you providing everything from SEO strategy consultation to comprehensive execution to measurement support for patient acquisition, service-line promotion, and nurturing programs.

Whether you are trying to grow your overall patient base or attract a certain type of patient, SEO provides the foundation you need.

How We Can Help You ?

Our in-house writers produce the comprehensive, relevant, timely content that is the cornerstone of effective SEO.


Healthcare SEO Strategy: Our Healthcare SEO services focus on symptoms, services, and medical conditions to expose your service offering to potential clients. We understand your services and then reverse engineer into sub criteria across these areas for maximum exposure.


Content Development: Healthcare websites typically provide clinical content that provides an overview of a need and direction of a solution. We analyse this to ensure it matches what clients are typing into search engines and optimise your content for maximum exposure.

User Experience & Journey: We will audit your website to ensure its clear and easy to get in touch to arrange a consultation or appointment for Services. User Experience has shown to triple appointment bookings in weeks for healthcare clients and is a core part of our service.

Health SEO Services Features

UX Design

User experience is a ranking factor, but it also helps optimize conversions on the site. We constantly look at site hierarchy, internal/external linking, calls to action and more to lower your bounce rate and increase user page depth.

Hyped Local Resources

In most areas there are websites that are well regarded in the community and are looked at strongly by the search engines. Our tactics helps identify where you need to be listed.

Technical SEO & Schema Marup

The things going on behind the scenes are just as important as what you see in front of you. Using tools to audit your site’s performance, we optimize page speed and code your site for optimal performance on mobile devices.

National Franchises, Chains and Multiple Locations

Google My Business and Bing Places are key tools in ranking in search result pages. Proper maintenance of these helps your business show up in Google’s “local pack” on maps and search results, and ensure that the business information listed is accurate and informative. Making sure your site is optimized for your local area based on search volumes and keyword data is vital to your website’s success.

Listing and Citation Management

Outside of your website, there are other factors that impact how your medical practice ranks in search results. We make sure your practice and its doctors are listed consistently and accurately on the web by cleaning up outdated or incorrect listings. Along those lines, one of the most important SEO strategies is also back link generation, which is finding opportunities for other sites to link to yours. This falls under listing and citation management.

Maximize your web organic search growth!

Contact Red Penguin today to find out how our seo services can help your business.

We don’t provide standardised 'seo packages' for you to choose from. We review your individual needs as a client and help you decide what services and solutions are right for your business.

Please feel free to contact us, let us know what your issues are and what you believe needs to be done. Then leave it with us to review your current situation & suggest possible solutions to you.

We aim to reply to all messages within 1 working day. :)

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