Transform how you engage with prospects and buyers. Drive more sales opportunities from your leads, connecting the dots along the buyer journey!
What is Marketing Automation?
The benefits of marketing automation solutions are now well established and adoption has been growing at an explosive rate. According to industry analyst David Raab, the market for B2B marketing automation is expected to grow 50% in 2015. And much of the growth is happening in small and mid-sized businesses.
Marketing automation is the one system that allows marketers to build more intimate relationships with more prospects over more channels and across the entire lead-to-customer lifecycle, while enabling sales with the right information at the right time to close more deals.
What role does Marketing Automation play in your business?
Marketing is now tasked with getting leads most of the way through the funnel, to a well-timed handoff to sales for closure.
In the course of this, marketers need to engage with buyers more directly than before, for a longer period of time, and cater to niche interests. It has grown more labor-intensive. Marketing automation offers a way to build and manage relationships at scale – and let both sales and marketing see and touch those relationships. Mature marketing automation companies achieve 32% greater revenue versus plan than average companies, and 79% more than the least mature companies.
Rethink Marketing: From Manual to Modern
The right marketing automation solution helps you to identify prospective buyers, deeply understand the progress of your marketing programs, accelerate buyers through your sales funnel, and focus on delivering top-notch service to your customers. The benefits of marketing automation allow you to expend less money and effort, and see higher returns.
In the last decade, the world of marketing has changed drastically. Increased access to information empowers buyers to proactively uncover content and products, search online, seek social referrals, read reviews, and dig into expert reports before ever talking to you.
The solution: You need to equip your team with the right technologies to get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out. Enter marketing automation.
Marketing Automation Services Overview
Strategy And Consulting
With the speed of technology in marketing today, what was best practices last year may be obsolete today. We can help you take your marketing skills to the next level with our strategy and consulting services.
We can help you optimize your CRM use with an integrated Marketing Automation platform strategy. We can show you how to optimize your CRM with Marketing Automation tools that will bring your Sales and Marketing teams closer than ever before.
Our content marketing strategy bridges the gap between content marketing and your marketing automation software by aligning your business goals consistently with your automation efforts. From creating an editorial calendar to distribute it across appropriate channels, we partner with you to deliver all your content needs.
We can help you take your marketing campaign and get your message in front of the right prospects at the right time. Our strategic targeting expertise will help you create customized messaging for each potential client.
Measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and more.
RedPenguin has been managing marketing automation systems since its inception. We partner with our clients to manage the entire span of marketing automation system, which starts with managing the leads to move through the sales funnel till they qualify for the sales team.
Content Design Copy
We can help reboot your existing content or create new email campaigns. No need to lose everything you've created. We can help optimize your content to look good on to any device. We can also help you develop a clean design that illustrates your branded message with clear calls to action.
There are countless variables that go into a message reaching a prospect's inbox and there is nothing worse than a bounced emails. Over the years we have seen the changes in delivery services and blocks. Let us help you prevent your emails from going into the abyss.
Training And Support
Our team is made up of marketing automation software experts who have trained thousands of customers. Our numerous options for support are tailored to your specific needs – we can help you at every turn.
Ethical Marketing Automation Services From Experienced Specialists You Can Trust.
Our marketing automation experts help you select the right platforms for your business and make the most of these tools. We’ll help you craft and plan strategic and personalized messages for your target audience, and improve sales activities with lead scoring, automated drip campaigns, and CRM integration. Our strategies are based on results, leveraging KPIs from these systems to determine outcomes from campaigns and tests and optimizing further activities.
Get Started Today With A Marketing Automation Audit
If you have your own in-house team working on your marketing automation platform and just want to get a health check-up, or get pro tips to fine-tune your instance, sign up for our FREE Audit. In a 30 to 40 hour exercise, our experts will lay out what you can do to get the most benefits from your software. Our team of consultants compare system performance against best practices, find the gaps, and suggest optimal paths to success that take advantage of underutilized functionality.
WHY MARKETING AUTOMATION?
Automatic But Not Robotic.
Marketing automation involves nurturing your leads to convert them into paying customers.You need to provide an experience that doesn’t feel automated. And this isn’t easy. How many times have you rolled your eyes at a generic marketing email? One that was obviously written by a robot?
That’s marketing automation done badly.
Save Time And See Better Results.
Good automation starts with collecting information about your customers. You then have to use this information wisely.Your end goal is to deliver an experience that feels personalised.Take marketing emails, for example. They should read as if they were written by a person and for a person. They should address the customer directly, ideally using their first name. And they should only refer to products and services that appeal to them.
There are two ways to achieve this.
One is to write every single marketing email yourself. For most businesses, that’s impractical. But for businesses with huge mailing lists, it’s impossible.
The alternative is to invest in marketing automation.
How Does It Work?
It’s all about collecting the right information. You need efficient data capture processes.
It’s possible to build up an accurate set of buyer profiles to allow for more effective marketing communications.
And by analysing the pages your prospects accessed, you’ll have an essential understanding of the specific products and services they’re interested in.
You can then use this information to create relevant and targeted content for all customers across all channels.
It’s legal, ethical, and if done correctly, almost always effective.
WHY RED PENGUIN?
We have access to some advanced data capture tools. But more importantly, we know how to make good use of the data we capture.
We’ll show you how to use your customer data to create buyer profiles. We’ll demonstrate how to structure your emails so that they look and feel personalised.
Work with us, and we’ll design and deliver a successful automated lead nurturing strategy for your business. No matter what marketing channels you use, we’ll create unique content for every step of the customer journey.
We’re Always Here.
We can help you turn your Marketing Automation Strategy into a revenue generating integrated Digital Marketing Strategy.
Our Digital Marketing expertise is meant to optimize your Marketing Automation platform and turn a basic email marketing strategy into a robust revenue generating, lead converting, sales and marketing game plan.
We don’t hide behind our computer screens. If you ever want to discuss any aspect of your digital marketing, all you have to do is call. Your own dedicated digital marketing consultant will always be happy to chat.
And we speak your language. Marketing automation can be complicated. But we don’t do geek speak. Every time we talk, we’ll always talk in plain English. As a result, you’ll always know precisely what we’re up to, and why.
Marketing automation enables you to work more efficiently by using specialist software to automate routine tasks. From social media campaigns to marketing emails, your end goal is to nurture leads and deliver an experience that feels personalised. We’ll help you identify the right tools and software to automate and measure these tasks effectively.
Make the most of your business data
The first step to successful marketing automation is an efficient data capture process. We’ll help you understand your customers and their motivations like never before. With the right strategy, you’ll be able to build up an accurate set of buyer profiles and create relevant and targeted content.
Convert leads into loyal customers with an intelligence-led nurturing strategy
Your customers’ decision making process can take time. Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. Using careful testing and optimisation, we create a strategic schedule of communications and ensure that there’s unique content at every step of the customer journey.
Drive measurable results
Marketing automation, data capture and lead nurturing are highly effective forms of streamlining your processes, boosting brand loyalty and driving sales. With accurate customer data and targeted content and communications, there’ll be no need for cold calling. You can offer your customers the personalised experience they expect. What’s more – you’ll be able to measure your results, so you can optimise your techniques.
Attract and convert new leads using marketing automation
We employ and implement marketing automation technology to improve your view into the marketing to sales funnel of your organization. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices--and ways to improve them.
Centralize your marketing database and gain better business insights.
Segmentation and personalization
Analytics surround the entire funnel
Marketing automation to nurture relationships
Marketing automation employs technology designed for marketing agencies and businesses to automate repetitive tasks, gain better insights from analytics and improve conversion rates from the entire marketing funnel. Marketing automation helps to increase efficiency with campaigns and reduces human error.
We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers and build segments for a more customer-centric model of marketing.
Lifecycle marketing and analytics
Determining ROI lifecycle tracking analytics
Track behavior through customer life-cycle
Track the actions of anonymous prospects
Build clear and robust lead profiles
Strength best-performing channels
Get cost-per-acquisition data
Monitoring your marketing performance. Improve your success online.
Instantly know whether someone is a follower, prospect, lead or customer.
Grade your leads' performance to better position them for sales
See how influential your social media prospects are.
Segmentation and personalization
View a record of your entire communications stream to a lead in one place
Understand what works and what does not work.
Let us take a look - Support for automation.
RedPenguin is a seo agency that implements, supports and manages marketing automation solutions to improve lead nurturing, prospecting, lead generation and conversion rates. Marketing automation can dramatically help organizations improve their results from lead generation and sales nurturing efforts. You will gain insights into the entire interaction history of everyone who visits your website or calls from all marketing channels, including social media, search, advertising and PPC, email, other websites, PR and third-party recommendations.
Sometimes we jump on planes and trains and work client side, though we are just as happy to work with you virtually. Wherever you need us to be, we can get there.