ON-PAGE SEO SERVICES

Gear up your on-page SEO for 2017, We make your website SEO-friendly from top to bottom using the latest SEO researches, experience & best practices. :)

on-page-seo-services

When Was The Last Time You UPDATED Onpage SEO Optimization?

Want to make your website SEO optimized, keyword- targeted and drive more traffic? If your answer is YES, you need to start with on page optimisation. On page optimisation is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. We at Red Penguin offer and on page optimization services to optimize and work in a smart but a natural way, so that the search engines picks up the targeted keyword and brings the website's viewers.


However, the work process of search engines has become smart in the last few decades. Search engines are advocating website with high-quality content by showing them up in their ranking schema. On page search engine optimization speaks about all those measures that can be taken directly from the website in order to upgrade its position in the search rankings.


On page optimisation not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines.

On-Page SEO Services Overview

Website Speed

We analyze and fix all the elements that may hinder your website’s speed & performance and ultimately boost speed & efficiency of your business website. Page Speed is integral part of every SEO strategy. It's one of the few ranking signals that Google has publicly confirmed.

Optimise Crawlability

At the end of the day, even if your website is built using high quality and optimized code, and even if its content is interesting and relevant, it will not necessarily rank well in search engines. Sometimes, it may just not be particularly friendly to crawlers.

Keywords & Meta Tags

Knowing what keywords your target audience is searching and what the intent is behind those searches and optimising your website's meta title & description, Header Tags and on-page structure is a necessary step to ensure your SEO efforts are going to produce maximum return.

On-Page SEO Audit

We carry out a number of On-Site SEO checks to ensure your website is of the highest quality in the Google search engine and provide a report on our findings and fix the issues like duplicate & thin pages, HTML Improvements, mobile usability, validate robots and sitemap.

Content Optimisation

Publishing and optimising content that satisfies consumers intent behind popular sales driven search queries is the key component in generating new business from search engines. We will review the existing content optimization of your website and make changes.

Google Panda Audit

We audit your on-page seo and content mainly to check if your website is Negatively affected by Google algorithms and resulted in poor seo performance of a website. We also check if a website is safe from the Google Penalty.

Get ahead of your rivals with powerful on-page SEO!

The magic of great website content lies in the balance between informing and engaging the visitor, reinforcing your brand tone of voice and values, and, crucially, including the keywords that match what your site is about and what visitors are currently searching for. On-page SEO is all about creating a natural and rewarding experience for your visitors that also tells search engines what they need to know, by including phrases identified by keyword research in your SEO meta tags (such as page title and meta description) and copywriting.

You might instinctively think you know what your audience is looking for, but nothing beats technical, detailed keyword research and on-page optimisation to discover and include the true terms and phrases being used to access websites like yours. At Red Penguin, we go way beyond Google Keyword Planner and general seo tactics – in fact, we’ve developed our own proprietary technology, the Keyword Opportunity Finder, to uncover high search volume keyword opportunities. This allows us to ensure that your copywriting is perfect for organic search.

32,8%

Increase in online transactions

56,48%

Revenue increase

148%

Increase in organic traffic

46%

Increase in mobile traffic

Why On-Page SEO Services?

THE IMPORTANCE OF ON-PAGE SEO

According to some of the surveys, the organic web search is still the main source of traffic for websites. The report also states that the percentage is growing at a steady pace. This is the main reason as to why you must continue your on page optimization.

Optimizing your on-page SEO is important if you want targeted leads. This does not mean that you continue SEO on page optimization and neglect the other channels like the social media. To get the best results, you need to target all the channels with the user landing up on your website. Having a great user-friendly website with all the relevant information is what will enable you to gain benefits from that visit.

The on page SEO helps in making the website relevant for the user. Along with that, it will also follow all the search engine guidelines which will enable it to outrank its competitors. To gain the most benefit out of your website, you may choose to use the on page optimization in SEO services.

The on page SEO services helps you in providing the best on page experience for your users. At first, the on-page SEO analysis is done to figure out what on page SEO tactics must be followed. After that, all the effective on page optimization strategies are applied.

IMPROVING YOUR WEBSITE QUALITY IN THE SEARCH ENGINES

Carrying out SEO, to attain high search engine rankings, to drive targeted organic traffic to your website, must always start with good keyword research.

Good keyword research is the ability to find targeted and relevant keywords to your offer that have a reasonable level of monthly search volume (number of times the searcher types a keyword into Google) with a competition level that enables you to attain high search engine rankings.

On page SEO tactics altogether offer a better exposure of your website to the search engines and helps in increasing the CTR (click through ratio). The various factors that affect the search engine rankings are mentioned on this page.

Are you aware of the series of onpage SEO recommendations announced by Google lately? It is not about Robots.txt, sitemaps and Meta content anymore. Google came up with over 12 advanced technical recommendations for onpage SEO in the year 2016 alone. They have now introduced AMP, Rich cards and a significant number of Schema’s. onpage SEO for local businesses is redefined by Google.

Google's search algorithm is constantly changing and evolving. Is your business keeping up?

How We Can Help You ?

On page SEO tactics altogether offer a better exposure of your website to the search engines and helps in increasing the CTR (click through ratio). The various factors that affect the search engine rankings are as follows-

Page Titles: The page titles are one of the most important ON page SEO factors on the website. Each and every page must have a unique title with main keywords. It should be crisp, short and connect with the viewers immediately to identify your brand. So, one should include the business name, site name in the page titles for better results.

Meta Tags: For each page, you can include a set of keywords in the form of meta tags. This includes all the relevant keywords that have been researched previously. Search engines read the meta tags in order to compare if the keywords with the visible content.

URL Structure: Always include a search engine friendly URLs for all your pages. It shows the hierarchy of the information on the page. Because of the hierarchy, the engines deduce the relevant data without even needing to process the page. The URLs with targeted keywords performs better and give effective results.

Content: Good content is linkable and supplies demand. One should include informative and relevant content with a keyword density between 2-5%. Do not repeat and stuff the content with keywords because keyword stuffing doesn't supply a demand and is bad in the eyes of the search engines.

Link Architecture: It is good to optimize the internal & external outbound links for search engines and your visitors. It brings an effective navigation around your site. The internal links can be used as the most functional weapon in the wide array of SEO tools.

Important HTML tags: It is necessary to underline some fixed sections of your website. The Header 1 is used for the site's title or header text, Header 2 & 3 highlights the important sections of a page. It is good for the purpose of SEO if you divide the content of the page with headers.

Broken Links Checker and PageSpeed: It is an online checker that validates and integrates the websites, detects the problem for broken and dead links. The loading time checker examines the website speed and analyses the load speed of each page.

Red Penguin performs these SEO strategies and designs the web pages with a constructive procedure. In the end, when your page gets a higher rank on the search engine it diverts more traffic to your site with rewards and benefits.

On-Page SEO Services Features

ONPAGE SEO OPTIMIZATION AT DOMAIN LEVEL

Our onpage SEO optimization starts from the Webmaster tool and onpage elements are analyzed then optimized.

Canonical URL Optimisation

Canonical URL’s are duplicating URL’s pointing to the same content. This confuses the search engine crawlers and is often indexed as duplicate content which is very bad for the website health. Our onsite SEO team will identify canonical URL’s and implement the right code.

Robots.txt And XML Sitemaps

Generate, update or optimize XML sitemaps with priority, frequency and submit them for crawling. We ensure that the sitemaps are crawled without any errors. Optimize robots.txt file for precise crawling. If not found we will create robots. txt file and update it.

Preferred Domain And Location

Set/Migrate preferred Domain https:// or https://www based on the nature of website. audit the whole site for HTTPS Migration is successful or not. remove mixed content or unsecure page errors. Set International targeting or Country level Targeting based on the nature of website.

XML/HTML Sitemaps

Generate, update or optimize XML sitemaps with priority, frequency and submit them for crawling. We ensure that the sitemaps are crawled without any errors.

Site Structure

Create a Website Architecture strategy to Analyze and optimize URLs and Navigation (breadcrumbs) for latest SEO standards.

Duplicate Pages And Penalty

Identify and remove duplicate and standalone/orphan pages to avoid thin content penalty. Check for Manual & Algorithmic penalties.

ONPAGE SEO OPTIMIZATION AT SITE LEVEL

Site level onpage SEO optimization deals with loading time for desktop and mobile, responsiveness, mobile usability etc. This plays an important role in onpage SEO as Google recently announced that the site should load within two seconds. Site speed and usability is considered as an important ranking factor.

Integrate Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools search console for your site to track domain data.

Site Speed Optimization

Will check loading time of the site on mobile and desktop. Optimize the site elements to achieve a decent loading time.

Mobile Usability Analysis

We will analyze mobile usability and recommend changes for a higher mobile usability index score.

Mobile Responsive Analysis

We will check for mobile responsiveness and device compatibility and report.

ONPAGE SEO OPTIMIZATION AT PAGE LEVEL

Page level onpage SEO optimization is the most important factor as it paves way for crawlers to find, crawl, index and show your web pages on SERPs. Each and every element of a page should be optimized for the latest standards. Page level optimization involves Meta content (from the start) to the end of content on the page.

Headings And Meta Tags

Create and optimize Meta tags (Title/Description, H1 etc.) with targeted keywords.

Content Optimisation

Eliminate duplicate content, thin content and optimize content with rich keywords.

Images Optimisation

Optimize images size and with appropriate alt tags and geo-tags.

Media Optimisation

Optimize multimedia (video, presentation, infographics etc.) with the right tags and keywords.

Crawler Budget

Audit and Identify any scripts which are being blocked by robots file or any other reasons then making sure google crawler can access everything that is required to render a page and increase crawler budget.

Outbound Links

Optimize outbound link with respective no-follow tags.

ON-PAGE SEO FOR SOCIAL MEDIA (OGP)

Facebook & Twitter uses OGP (open Graph Protocol) tags to build the text, image, and title of shared content. OGP tags control the posts which appear on Facebook and Twitter. Have you been using social media business accounts on Facebook, Twitter, LinkedIn and Google+? Ensure you website and social media platforms are linked together. Extra points if you add an interactive social media API - share, like, tweet etc.

Maximize your web organic search growth!

Contact Red Penguin today to find out how our seo services can help your business.

We don’t provide standardised 'seo packages' for you to choose from. We review your individual needs as a client and help you decide what services and solutions are right for your business.

Please feel free to contact us, let us know what your issues are and what you believe needs to be done. Then leave it with us to review your current situation & suggest possible solutions to you.

We aim to reply to all messages within 1 working day. :)

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